Lĩnh vực hoạt động

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Lĩnh vực 4

Business Overview

The KTO strives to build a digital tourism nation powered by AI and data.

Strategic Directions

  • Enhancing traveler experiences and driving tourism industry innovation through AI and data.
    (Target: 692,000 AI-friendly tourism data releases by 2030)
Strategic Directions
  • Establishing governance for AX (AI transformation)
  • Building AI-ready data and expanding its accessibility
  • Creating an AI ecosystem where the tourism industry and regional community growth together
  • Innovating integrated tourism services through AI
  • Creating a smart workplace by strengthening AX capabilities
Strategic Tasks
    • Establishing AX governance at KTO
    • Establishing and promoting security policies for safe and reliable AI
    • Expanding creation of tourism data optimized for AI use
    • Expanding access to AI-friendly, high-value tourism data
    • Discovering and promoting tourism-specific AI pilot models
    • Supporting AI-driven innovation in the tourism industry and fostering AI talent
    • Developing "Smart AI Travel Assistant"
    • Building an AI-based integrated tourism platform
    • Internalizing AI capabilities and embedding AX organizational culture
    • Creating a smart and safe workplace by introducing AI assistants

Key Strategic Tasks

Digital Transformation Led by AI

  • Delivering AI-powered hyper-personalized tourism information based on safety and reliability.
  • Creating and revitalizing a region-specific smart tourism ecosystem through collaboration with local governments and industry.

Tourism Industry Innovation and Growth through Data Utilization

  • Expanding the collection, analysis, and open access to granular data through the Korea Tourism Data Lab and supporting data-driven marketing through seasonal theme analysis.
  • Driving tourism company growth through tailored data support based on maturity levels and promoting data-driven open innovation.
  • Supporting tourism policy development and inbound marketing planning by strengthening research and analysis of overseas tourism markets and potential visitors to Korea.
  • Supporting tailored regional tourism innovation by diagnosing local tourism issues, conducting data-driven analysis, and identifying solutions.

Expansion of Digital Tourism Content Sharing and Open Access

  • Producing, sharing, and expanding open access to high-quality digital tourism content through the Korea Tourism Content Lab.
  • Promoting digital content utilization and expanding convergent tourism services through collaboration networks between tourism and other industries.
  • Promoting digital transformation and collaboration among tourism companies through the Korea Tourism Industry Portal.