Business Overview
The KTO strives to promote domestic tourism to ensure balanced growth and shared benefits for citizens and regional communities.
Strategic Directions
- Balanced growth and shared benefits for citizens and regional communities
(2026–2030 Target Number of Visitors to Major Non-capital Marketing Regions: 35.8 million)
- Strategic Directions
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- Strengthening domestic travel marketing and support
- Establishing a regional-based sustainable tourism ecosystem
- Discovering and fostering region-specific tourism content
- Strategic Tasks
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- Enhancing discovery and promotion of core domestic tourism content
- Establishing a citizen-focused support and management system
- Stimulating domestic tourism demand among the public
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- Developing and advancing of regional tourism resources
- Building and supporting region-led tourism organizations
- Attracting and securing regional tourism "living population"
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- Diversifying regional tourism content
- Fostering regional tourism through stay-oriented tourism content
- Creating an inclusive regional tourism environment
Key Strategic Tasks
Expanding domestic travel demand and providing support
- Boosting domestic travel demand through large-scale campaigns and vacation subsidies for workers.
- Dispersing domestic travel demand and boosting regional spending through targeted accommodation support in non-capital regions.
- Creating stay-based regional tourism and local economic impact by identifying and marketing workation facilities.
Establishing a regional-based sustainable tourism ecosystem
- Attracting tourism-based living populations and addressing the regional extinction crisis by supporting visitor spending in depopulating regions.
- Enhancing sustainability by strengthening the expertise and self-sufficiency of regional DMOs and increasing resident participation through the Tourism Dure program.
Discovering and fostering region-specific tourism content
- Expanding the base of tourism participation by discovering and commercializing specialized regional content such as oceans, islands, science, sports, and festivals.
- Enhancing tourism accessibility for all citizens by improving barrier-free tourism environments and boosting support for vulnerable groups.
- Identifying and promoting high-potential regional destinations and showcasing outstanding domestic tourism resources that contribute to Korea's tourism development.
